Holding news

ECO-Culture plans to enter the Asian market and increase exports up to $100 million per year

Alexander Rudakov, the President of EKO-Culture agro holding, spoke at the All-Russian Agrarian Forum and told about the nearest plans of the company to increase exports. In particular, by 2020 it is planned to enter the markets of Asian countries – the UAE, Saudi Arabia, and other Gulf states, and not just those. The company is launching direct supplies of products to Uzbekistan in November 2019 already, and next spring it will start exporting tomatoes to Dubai.

The head of Russia’s largest agrarian enterprise noted that today the Gulf countries buy imported vegetables produced in Europe, mainly in the Netherlands. Meanwhile, the ECO-Culture products can successfully compete with Dutch tomatoes in taste, price, and organoleptic properties.

Meanwhile, the holding has already opened an office in Dubai – the company’s specialists are now thoroughly studying the UAE vegetable market, establishing partnerships with retailers in the Emirates and getting ready for the spring-summer season. According to A. Rudakov, this period is the most promising in terms of exports because of the hot weather stopping the country’s own production. That is why all vegetable products are purchased from other countries.

The company plans to export tomatoes to several Asian countries at once. The President of the holding believes that domestic tomatoes are no worse and even better than Dutch ones, and the Russian company is much more ambitious than its foreign competitors. “We are not afraid to work and earn money, sometimes it makes us more aggressive and, as we strongly hope, more successful in these regions,” Rudakov said in his speech. The holding plans to reach the export indicators of $100 million by 2020 already. However, by this time it is necessary to cover the maximum possible share in the domestic market.

Further in the forum, within the discussion on affordable housing in rural areas, Alexander Rudakov together with other participants discussed the development strategy for the new federal program of Rural Mortgage. The head of the ECO-Culture complained about the lack of personnel in agro-industrial enterprises. The company creates hundreds of new jobs annually but it seems like people need an additional incentive for changing their place of residence. Affordable mortgages are one of the most promising measures aimed to solve this problem.

The President of the agricultural holding was the only speaker at the forum who participated in two conversations on different topics at once. This is another evidence of his expertise in the agricultural sector and interest in its further development in our country.