Holding news

ECO-Culture’s tomatoes receive gold at the Peterfood exhibition in St. Petersburg

From November 16 to 18, the ExpoForum Congress and Exhibition Center in St. Petersburg hosted the jubilee 30th International Exhibition of Food Products “Peterfood-2021”. For the past thirty years, it has been the major event of the North-West food industry.

Belido, an F1 hybrid exclusive to Russia and produced by ECO-Culture holding, received the highest score at the Nasha Marka (“Our Brand”) tasting competition and received a gold medal. The award-winning product is grown at the Solnechny Dar greenhouse complex located in Stavropol Krai.

The Belido premium tomatoes come to retailers under the Red Desire trade name as part of the Exclusive product line. This line features tomato varieties unique to the Russian market and grown by ECO-Culture only. Meanwhile, consumers also greatly appreciate the taste of the tomatoes: Red Desire was and remains in steady demand.

The round, bright red cherry tomatoes come on branches, thereby retaining their freshness for a longer time. These hybrid fruits rank high on the Brix scale, along with having excellent organoleptic properties with a juicy and fleshy texture. The tomatoes are both great as a standalone snack and as an ingredient for fresh salads and second courses. Grown in environmentally clean conditions, the tomatoes are free of chemical growth stimulants and plant protection agents. This is a guarantee that Belido tomatoes will please customers not only with an excellent taste and aesthetic appearance but also with a rich nutrient value.

Notably, Belido F1 tomatoes were granted a certificate of environmentally safe product at this year’s Russian Indoor Farming International Exhibition.

The Nasha Marka tasting competition is aimed to support Russian enterprises producing high-quality yet affordable food products. This time, the decision of the authoritative jury chaired by Alexander Ishevsky, a professor of ITMO University (formerly the Leningrad Institute of Fine Mechanics and Optics) was unanimous, with the gold medal going to Belido tomatoes grown in Stavropol Krai.

Zhanna Yeronina, the Head of Marketing Department at ECO-Culture, claims this to be a great honor for the company to receive such high praise at the international exhibition. After all, Belido cherries are indeed among the sweetest and tastiest tomatoes on the domestic market. Thus, the highest score in the Nasha Marka tasting contest and the Peterfood gold medal can be considered another clear demonstration of the product’s excellent qualities.

The Peterfood exhibition featured over 7000 products and was attended by nearly 300 exponents from 10 countries and 20 regions of the Russian Federation. It became a place for the largest domestic and foreign producers and retailers to come together and showcase their achievements. The event also featured industry forums, seminars, open tastings, and contests. Product suppliers were given the opportunity to hold direct negotiations with retail chain representatives and to conclude mutually beneficial agreements. The exhibition also attracted retail chain procurement managers, equipment suppliers, HoReCa sector representatives, and other relevant industry professionals. The partners of the event were the Government of St. Petersburg, the Chamber of Commerce and Industry, the Union of Independent Networks of Russia, and other sectoral organizations.