A new issue of the specialized magazine “Moye Delo. Magazin” for professionals in the retail market featured an article “The Use of Habit” on the changes in the diet of Russian people in recent years and new trends in retailing these changes caused. Rustem Mustafin, the Director of Marketing at ECO-Culture holding, was one of the invited experts for the publication.
The authors analyzed the reasons for the changes in the diet of their compatriots and found out what prospects do these developments have for producers. The analysts of the publication came to the conclusion that breakfasts and dinners continue to play an important role in the average Russian citizen’s diet, but snacks and ready-made culinary choices are gaining in importance. This means that the food market will need to alter the existing product lines.
In addition, people are increasingly prone both to healthy and natural nutrition – the healthy foods market is expanding, while ecologically clean labels are becoming more and more popular – namely, these are the products produced by ECO-Culture.
At the same time, Russians eat less at home, and traditional family dinners are becoming a rare thing. On weekdays, the majority of people prefer to have lunch at work – and most often it is a quick snack made of ready-made products.
The demand for ready meals and take-away grows every year. Experts are predicting a significant growth of the market in the near future.
Mustafin says that the increase in the consumption of ready-made food at work and at home has led to the emergence of a completely new segment of food products, the so-called “food packages”. In particular, this category has proved particularly popular in Moscow. The Marketing Director of the APH believes that large Russian producers should not leave out this market niche. This is a great opportunity for them to confirm their expertise and strengthen their leading positions in the industry, as well as to form their own audience – still small and yet highly loyal.
Rustem Mustafin continues by talking about the plans of ECO-Culture to encourage Russian consumers to eat healthy snacks. For these purposes, for example, cherry tomatoes fit perfectly – they are sweet, rich in vitamins and antioxidants and are much more healthy than traditional chocolate or even cereal bar snacks.