On December 9, 2020, an online press conference dedicated to the 10th anniversary of ECO-Culture holding and reviewing the results of the past year was held. The event was organized and carried out by the Communicator agency. More than that, Victor Michaelson, the communication company’s chief executive, acted as the event’s presenter.
The participants on the part of the agricultural holding were:
Also, the following leading Russian business media took part in the event: RIA Novosti, Vedomosti, Interfax, Agroinvestor, Delovoy Peterburg, Novoye Selskoye Khozyaistvo, Agrariy, FruitNews, Expert Yug, and TASS.
Preceding the press conference, the guests enjoyed watching the movie entitled “ECO-Culture. 10 Years of Stable Development”. It gave an overview of the company’s performance indicators as well as the main stages of its business activity. In 10 years, more than 300 hectares of high-tech greenhouses have been built, which are now employing more than 7000 people. The total amount of investment in the company has reached 70 billion rubles.
Today the holding’s greenhouse facilities are known as the largest in the country. The company’s geographic presence is constantly expanding. Nowadays, there are numerous branches operating successfully in Stavropol Krai, as well as in Voronezh, Lipetsk, Tula, Moscow, and Leningrad Oblasts. All of these enterprises have become major taxpayers in their regions to date.
Once the movie was over, representatives of the holding answered the questions of the presenter and the invited reporters.
Among the first ones (asked by Expert-Yug) touched upon the holding’s new project – a breeding center scheduled to be launched in the near future. According to Alexander Rudakov, there was an agreement signed between ECO-Culture and Gavrish, the largest domestic seed supplier. Under the contract, new tomato hybrids are expected to enter the market that will successfully compete with the Dutch producers (leaders in the seed industry) in the world market. Being a long-term project, the initiative might take up to 7-10 years to be fully implemented. For that, the company is willing to cooperate with Russia’s best seed breeding experts.
Delovoy Peterburg newspaper expressed interest in the prospects of the greenhouse complex located in Pikalyovo. The President of the agricultural holding announced the company’s plans to double the usable area of the greenhouses and launch a new complex that will be fully used for lettuce production. This crop is in demand in the region and therefore has a high commercial potential. In addition, the company is considering the possibility of acquiring Dary Prirody complex operating in Leningrad Oblast. Once modernized, the total area of the facility will reach 35 hectares, making the agricultural holding the largest indoor vegetable producer in Northwest Russia.
Another question was related to the company’s presence in the Rostov Oblast, a southern region that is potentially very promising for vegetable production. Alexander Rudakov replied that the region will definitely be involved in the holding’s future projects. Right now, there are already plans to build a 70-hectare complex and a distribution center there. The attractive state programs in the region show that the local authorities are interested in economic development and are willing to fully reimburse the company’s expenses for the creation of the corresponding infrastructure.
Further questions covered current production volumes and their future growth rates, the prospects for working with foreign markets (the Arab countries, in particular), as well as the company’s plans for such regions as the Far East and Dagestan. Other aspects of the holding’s activities were also discussed, including personnel policy.
To watch the full footage of the press conference, please click here.