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The “PRO BUSINESS” channel shows a video report dedicated to the ECO-Culture agro-holding

The latest episode of “Agrobusiness” program on the “PRO BUSINESS” TV channel showed a plot fully devoted to the work of the largest agricultural enterprise in the country, the ECO-Culture holding. The company’s president Alexander Rudakov, being an invited guest of the show, spoke about the structure of greenhouse production and the role of digital technologies in enterprise activity. He also explained the logistics of the company and outlined the ways of the Russian greenhouse industry’s future development. The plot was aired on December 22, 2020.

In the beginning, the hosts asked the head of the holding why the word “eco” was used in the company’s name. Alexander Rudakov explained that the “eco” prefix has a very direct meaning since the greenhouse complexes are intended to grow, indeed, environmentally friendly vegetables without the use of chemicals, pesticides, or growth stimulants. Instead, the company uses only biological methods to protect plants from diseases and pests, which also improves the health benefits and taste of the end product. In terms of these indicators, ECO-Culture’s vegetables are way ahead of their competitors from Turkey, Morocco, and other foreign countries offering “plastic” tomatoes, watery cucumbers, and tasteless lettuce. Thus, the company bears this name for a reason and with the utmost responsibility. The president of the holding also underlined that the company is proud of its name and is determined to keep adhering to the ecological cultivation principles in the future.

Further conversation focused on the methods that allow the company to ensure the supply of fresh products to the retail chains. Mr. Rudakov noted that in Russian conditions, given the large distances, it is extremely difficult to organize prompt delivery of fresh products to the outlets. Yet the holding was able to solve this problem with well-thought-out logistics. As there are several ECO-Culture’s greenhouse facilities operating in the country, they can organize the process of delivery in such a way as to supply only the outlets within 500 km distance from the enterprise. This means that tomatoes are harvested not when being of the second (as is customary), but of the first degree of ripeness. In other words, there’s no need to pick the vegetables while they’re still green for them to ripen on the way. Instead, they are picked already red and therefore properly enriched with sugars, vitamins, and nutrients. This maximizes the benefits and guarantees the product’s rich flavor.

The subsequent questions were directly related to the production process. Alexander Rudakov gave a comprehensive overview of modern greenhouse complexes, their size, and complexity of their management. He also described the production cycle of growing tomatoes starting from planting seeds in a nutrient solution to packaging the end product.

The program participants talked about the strengthening of security measures in greenhouses due to the coronavirus pandemic, the company’s new software solutions for the digitalization of logistics, accounting, and other production processes. Another subject to be discussed was the development prospects of the holding and of the domestic greenhouse industry as a whole.

For watching the full version of the program, please visit the channel’s website.